Data Protection

The protection of your personal data is very important to us. We process your personal data in accordance with legal data protection regulations as well as this data policy.

The use of our website is usually possible without the provision of personal data. If personal data (for example name, address or e-mail address) is collected on our website this usually occurs, in so far as this is possible, on a voluntary basis.

This data protection guideline of the Hotel Glöcknerin describes how the Huber Hotel Glöcknerin GmbH, Schrotteralmstraße 2 in 5562 Obertauern collects and processes data about you when you visit our website. With the continued use of this website, you declare that you are in agreement with the processing of your data in accordance with this policy.

We process your personal data with the support of data processors who assist us in the provision of our services (e.g. web hosts, e-mail newsletter mailing service).

• GO.WEST Communications
• GmbH Hetzner Online
• GmbH 1&1 Internet SE
• xLab Software Engineering
• Cloudflare, Inc
• Google / Adobe (web font provider)

These data processors are obliged to protect your personal data and are not permitted to use your personal data for any purpose other than for the provision of our services.

Your personal data is only forwarded to businesses or service providers e.g banks (if a transfer is made to you), accountants (if you enter our accounting) or mailing providers (in case of a mailing to you) etc.

After you send your contact form the personal data you have included here is processed by the data protection representative for the purposes of your enquiry based on your permission for this which you give by sending the form.

There is no legal or contractual obligation to provide personal data. By not providing your data you will, however, be unable to send your enquiry and we will be unable to process this.

You are entitled to revoke your permission at any time and can do so in writing and this will not affect the legitimacy of the processing which has occurred until the time of withdrawal on the basis of your permission. The data is processed further in accordance with the original processing purpose and on the same legal basis until withdrawal is requested. In such a case the data is forwarded to a mailing service provider.

You may revoke your permission for the use of your personal data for direct advertising purposes at any time, please do so in writing. In the case of withdrawal of your permission, your personal data will no longer be used for direct advertising purposes.

This website uses cookies. Cookies make websites more user-friendly and efficient. A cookie is a small text file which stores information. When you visit a website, the website may store a cookie on your computer. If the user visits this website again later on, the website is able to read the data of the cookie stored earlier and can e.g. establish whether the user has already visited the website and which areas of the website were of interest to him.
In the German Wikipedia version you can find more information on this Cookies.

Changing cookie settings

Users can determine how their web browser uses cookies and which cookies are permitted or rejected in their web browser settings. The location of these settings depends on the browser. Detailed information on this can be viewed on the help function of your browser.

If the use of cookies is restricted this may also restrict your use of a website and the full use of all functions may no longer be possible.

For the purposes of monitoring the technical function and to increase operational safety of the web server on the basis of the overriding legitimate interests of those responsible (technical security measures), this website processes the following personal data in a server log file (see Combined Log Format):

• IP address
• Time stamp
• Content viewed
• Referring page
• Browser identification

This data is only stored temporarily for 10 days. After this period, the data is automatically deleted.

This website uses Google Analytics, a web analysis service of Google LCC (“Google”) on the legal basis of the overriding legitimate interests (analysis of website use). For this purpose, we have an agreement for order data processing with Google.

When viewing our website, a connection is established with Google’s servers via a software and data is sent to Google’s servers which are partly in the USA. Google Analytics uses cookies to store information on the website user and for an analysis of the website user’s use of the website.

This website uses “IP anonymisation”. Hereby your IP address is first shortened and therefore anonymised by Google within the member states of the European Union or other contracting states of the European Economic Area Agreement. Only in exceptional cases will the full IP address be sent to a Google server in the USA where it will be shortened.

According to details provided by Google, it uses the data collected to evaluate website use, compile reports on website activities and provide further services associated with website and internet use.

Google may forward this information to third parties in so far as this is legally required or if third parties are processing this data on behalf of Google. Detailed information on the use of user data at Google Analytics available here Google data protection policy and Google Analytics data protection policy.

Deactivate Google Analytics

You can prevent the collection of your user data on our website by choosing “Do Not Track” in your browser settings. Our website then observes the “Do Not Track” signal which your web browser sends to all websites.

You can also prevent the collection of your user data by Google Analytics on all websites by installing the following link Download and install browser plug-in .

For the purposes of target group-specific advertisements on Facebook and the tracking of user actions after they have viewed or clicked on a Facebook ad, we use, on the basis of your permission in accordance with Article 6 (1) lit. a GDPR, Facebook Pixel of Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) on our website. This also allows us to display information on Facebook which could be of interest to you and we can evaluate and optimise our Facebook ads with the anonymised data (we do not see any personal data of individual users only the overall effect).  These cookies lose their validity after 90 days and cannot be used for personal identification.

According to its data protection information, Facebook links this data with the Facebook user’s Facebook account and uses this to display content according to your interests. Special information on how the Facebook Pixels work available under Facebook’s “Help” section: https://de-de.facebook.com/business/help/651294705016616. You can change your settings involving usage-based advertising on Facebook in your Faceboook account: https://www.facebook.com/settings?tab=ads. Further information on Facebooks’s data protection policy on: https://www.facebook.com/privacy/explanation.

This website uses Hotjar, a web analysis service of Hotjar Ltd. (“Hotjar”) on the legal basis of the overriding legitimate interest (analysis of website use). For this purpose, we have an agreement for order data processing with Hotjar.

When viewing our website, a connection is established with the Hotjar servers via a software and data transferred to Hotjar’s servers in the EU. Hotjar uses cookies to store information on the website user and for an analysis of the website user’s use of the website.

According to details provided by Hotjar, it uses the data collected to evaluate website use, compile reports on website activities and provide further services associated with website and internet use.

Detailed information on the use of user data at Hotjar available here Hotjar data protection policy.

Deactivate Hotjar:

You can prevent your user data being collected by selecting “Do Not Track” in your browser settings. Hotjar observes the “Do Not Track” signal which your web browser then sends to all websites.

You can prevent your user data being collected by Hotjar on all websites bydeactivating the software on the Hotjar website.

ADDITIVE GmbH
Game changing hospitality marketing on autopilot
Industriezone 1/5 - Eurocenter
I - 39011 Lana
South Tyrol/ Italy
Tel +39 0473 538800
E-mail info@additive.eu
www.additive.eu

Since 2005, ADDITIVE has, as atourism marketing agency , been supporting leading tourism businesses in online hotel markekting with the first data-based online marketing system and marketing automation for hotels.  

TheHotel Marketing Software in the areas Hotel Marketing Automation - ADDITIVE+ MARKETING AUTOMATION, Newsletter Software Hotel - ADDITIVE+ NEWSLETTER and Voucher Software Hotel with ADDITIVE+ VOUCHERS enables more direct bookings and turnover and a more transparent measuring of marketing and sales success.

ADDITIVE represents transparently measurable results, disruptive innovation and online marketing expertise in tourism. Hereby in the development of new software solutions ADDITIVE always observes data protection and GDPR conformity - find out further information on this on this website under Data Protection/Privacy.

Besides our website we also operate additionally optimised sales landing pages in Online Hotel Marketing. For the processing of your enquiry, booking, order, activation, registration or other forwarding of a form on such a landing page as well as for the storing and retention of your data, we use the current Cloud services and CRM systems as well as the software of ADDITIVE GmbH, 39011 Lana (BZ), Italy (“ADDITIVE”) of our Hotel Marketing Agency. Data protection is ensured by the agreed order processing agreements with the respective companies.

Our landing pages use the functions of the web analysis service Google Analytics of Google Inc. (“Google”). Google Analytics enables the analysis of the use of website users. The information on user behaviour generated here is forwarded to the provider’s server where it is stored.

Your IP address is collected but anonymised (e.g. by deleting the final 8 bits). Through this only an approximate localisation is possible.

You can prevent the forwarding of the data on your use of the online offer to Google as well as the processing of this data by Google by downloading and installing the browser plug in on the following link.

https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh

ADDITIVE has an insight into the data collected by means of Google Analytics. This data is not used for purposes other than the analysis of the use of our website as well as the evaluation of our marketing and sales measures.

Our websites and landing pages also use ADDITIVE’s functions for the cross-channel compilation on the use of our websites as well as marketing and sales measures e.g. landing pages, newsletters and social media. Hereby information on your visit and sent forms on our websites are also sent to ADDITIVE for the evaluation and optimisation of our marketing and sales measures.

Data processing occurs in accordance with Article 6 Para1 lit f (legitimate interest) of the GDPR.

Our concern within the sense of the GDPR (legitimate interest) is the optimisation of our offer and website through an analysis of the use of our website and sales and marketing measures.

Our landing pages and website also use the re-marketing functions of Google Inc (“Google”) as well as the Meta Platforms Inc. (“Meta”). Hereby Meta and Google are notified that you´ve visited this website. These functions enable the display, in the Google advertising network or social network of Facebook and Instagram, of advertisements to the visitors of the landing pages which are related to their interests.

The data processing in association with these re-marketing functions occurs on the basis of the legal regulations of Article 6 Para.1 lit a (consent) of the GDPR.

When visiting our landing page, a banner highlights the use of cookies for these re-marketing functions. Through your further use or by clicking the corresponding button you agree to this use. You may refuse your permission at any time by objecting to the use of cookies in the displayed banner on the page with information on cookies found on the landing page.

To increase customer loyalty and the sale of services and additional services we use the Hotel Marketing Automation Software of ADDITIVE GmbH, 39011 Lana (BZ), Italy (“ADDITIVE”) in Marketing and sales automation for hotels. Hereby data which we collect and process for the purposes of your enquiry, booking, order, activation, registration or other forwarding of a form on the website is analysed and used to send you automated offers of ADDITIVE+ MARKETING AUTOMATION for services and additional services. Data protection is ensured through the corresponding order processing agreement.

You may object to the use of your data for this purpose at any time via an unsubscribe link in the corresponding message.

Data processing occurs in accordance with the legal provisions of Article 6 Para1 lit f (legitimate interest) of the GDPR.

Our concern within the sense of the GDPR (legitimate interest) is the avoidance of disadvantages with our competitors, the optimization of our brand awareness as well as the maximisation of our economic success through the best possible marketing use of our gained contacts.

It is possible for you to purchase vouchers in the online voucher system of our website. For the processing of your purchase as well as the storage and retention of your data we use the voucher software of ADDITIVE GmbH, 39011 Lana (BZ), Italy (“ADDITIVE”) in Voucher Marketing Tourism. Your data is processed and stored within the EU / the EEA.

The data you have provided is required for the fulfilment of the contract / pre-contractual measures. We are unable to complete the agreement with you without this data. Your data is not forwarded to third parties with the exception of your credit card details which are sent to the payment provider for the payment of the purchase price or data may be sent to our accountants for the fulfilment of our legal tax obligations.

Data processing occurs on the basis of legal provisions of Article 6 Para.1 lit a (consent) and/or lit b (required for contract fulfilment) of the GDPR.

You can subscribe to our newsletter via our website. For this we require your e-mail address and declaration that you agree to receiving the Hotel Newsletter via ADDITIVE GmbH, our provider in E-Mail Marketing Hotel. 

To ensure we provide you with information which is relevant to you, we use our Newsletter System to collect and process voluntarily provided details on your areas of interest, name, date of birth and region/country of origin.

As soon as you have registered for the newsletter, we will send you a confirmation e-mail with a link to confirm your registration.

You can unsubscribe from this newsletter at any time via the unsubscribe link in the newsletter.

To process your subscription and send you the newsletter to your e-mail address we use the software from ADDITIVE OHG, 39011 Lana (BZ), Italy (“ADDITIVE”). With these services and systems your data is also partly processed and stored outside the EU / EEA. Data protection is ensured through the corresponding order processing agreement.

You are entitled to information on as well as the correction, deletion and limitation of the processing of your personal data.

In so far as the legal basis of the processing of your personal data exists with your permission or agreement made with you, you also have to right to data portability.

You are also entitled to revoke your permission for the processing of your data. This does not affect the legitimacy of the processing of your personal data which may have occurred up to this withdrawal.

You are entitled to withdraw your permission for the processing of your personal data for the purposes of direct advertising. If you withdraw your permission your personal data will no longer be used for direct advertising purposes.

You also have the right to make a complaint to the regulating authority (Austrian Data Protection Authority, Wickenburggasse 8, 1080 Vienna, dsb@dsb.gv.at).